Next month the Outdoor Industries Association (OIA) will launch The Active Guide (TAG), an online interactive guide to the best outdoor locations and activities around the UK.
Developed over six months, TAG’s aim is to encourage greater participation in the outdoors while promoting UK outdoor businesses.
The guide will be accessible via http://www.theactiveguide.com and will be a complete guide for those who want to participate in outdoor activities such as walking, cycling, climbing, camping, caravanning and a variety of water sports. The site will have an innovative map based interface, where visitors can use to quickly locate service providers, activity centres, clubs and retail outlets. It will also direct visitors to user generated content including people’s favourite locations, routes, videos, photos, and other useful information.